Remember when every advertising production had a list of “must haves”? A huge list of must haves? Well, in the last few weeks, some really wonderful work has been created without most of them. This work is by FP7 McCann Dubai for UAE bank, Emirates NBD.
Yes, all of these ads are simple; they have to be. Their ideas and their messages are similar; we are all united right now in one cause. But their differences, subtle as they are, are striking. And the emotion behind them all incredibly powerful. This one especially.
The film supports the bank’s launching a series of initiatives and measures to help alleviate financial pressure on people and businesses and also, a series of initiatives to help people bank contactless and from home, helping us stay home and stay safe.
“With the city and the country (and most of the region) going into lockdown mode as of earlier this week, the bank has, yesterday, created and shared a message of optimism with people across the UAE and beyond,” stated Tahaab Rais, the film’s director, creative and regional head of strategy, FP7 McCann MENAT.
“The film, as part of the overall initiative titled, #AloneTogether, comprises shots of closed doors, entrances and windows, resonating with how most of us are feeling, alone, behind those doors, yet also reinforcing and sharing that in choosing to be alone, we can, in fact, be even more together.”
The campaign is running on Facebook.
Watch the film here:
Agency: FP7 McCann Dubai
Creative Director: Aunindo Anoop Sen
Film Director: Tahaab Rais
Producer: Vicky Kriplani
Regional Executive Creative Directors: Oliver Robinson & Fouad Abdel Malak
Regional Head of Strategy: Tahaab Rais
Writer & Art Director: Tahaab Rais
Writer: Aunindo Anoop Sen
Editor & Grading: Ashraf Muhammadunny
Creative Services Director & Film Production Head: Khaled Hamza
Creative Services: Kalpna Chaturvedi
Group Account Director: Vicky Kriplani
Brand: Emirates NBD
Executive Vice President, Head of GMCE: Vikram Krishna
Chief Marketing Officer: Moadh Bukhash
Vice President, Head of Business Marketing (Emirates NBD): Dominic Fernandes
Vice President, Head of Brand Management and CSR (Emirates NBD): Elena Cruz
Vice President, Head of Group Media (Emirates NBD): Mai Cheblak
Associate Vice President – Business Marketing (Emirates NBD): Aamir Aijaz