The more it is said, the more the stay home imperative will become accepted and ingrained in everyone – and it needs to. So Brazilian branding consultancy GAD’ has created an initiative, Your Brand also Stays at Home, that offers an open brand for free, a graphic sign, that all companies can use in an immediate, simple and practical manner, to support the social pledge, #stayhome, to fight the spread of Covid-19.
The idea is to propel the public pledge to society beyond hashtags and slogans by being integrated into company logos. Any company, from any size and nationality, can use it to emphasize its commitment to the social distancing cause.
The template has a brand with the outline of a house, in which interior the image of a company logo can be inserted, sided by the hashtag, #stayhome, both in English, Portuguese and Spanish. In the link,https://www.gad.com.br/fica-em-casa/, users can access a brief tutorial that explains how to download and customise the file to the company’s logo.
“We wanted to create something that all brands could quickly take to themselves, to help spread more strongly the collective pledge for social distancing. The time is of absolute empathy and collaboration, therefore, it’s time for all brands to be more flexible and promote the most important message to the world today: #stayhome,” stated Luciano Deos, founder and chief executive officer, GAD’.