Tim Kirby, the former managing director of Naked Australia, has launched a new creative business, Galore, built on the promise of delivering diverse creative thinking.

The business combines an internal team of senior client partners with an international community of creative experts, both from within the creative services industry and from a diverse range of other creative professions. Galore then has a range of models for how to engage the community to find solutions that match the needs in each brief.

It intends to find fresh solutions to a wider range of problems by overcoming the challenges that Kirby believes hold back the traditional creative services industry from broader engagement with businesses.

“Our industry has become too homogenous in how we recruit and how we think about problem-solving for clients,” he explained. “The way most agencies are structured, and how they traditionally charge for work, acts as a handbrake to delivering more diverse thinking. So that’s something we are looking to challenge with Galore.

“Diversity in all forms is good for business, and in the world of innovation and creativity cognitive diversity is a key advantage in delivering fresh thinking, so we’ve built a business designed to deliver exactly that.

“We are early in our development but are already working with a fascinating mix of talent, both from the stronger-than-ever freelance creative industry, and from fields as diverse as comedy, journalism, fashion design, architecture, theatre and gaming.”

Galore is currently working with a range of foundation clients on projects covering product innovation, brand design and integrated marketing campaigns.