“NO. The world REALLY needs a new kind of awards show.” With this as its mission statement, Lucía Ongay and Joe Brookes (both ex-Epica) have launched the Gerety Awards.
“At a time when the advertising industry is trying to redefine itself, awards shows also need to redefine their role. This is the philosophy behind the Gerety Awards,” they stated.
If you look at the lists of Grand Jury, Ambassadors and Executive Jury members, you will notice something different. The Gerety Awards aims to provide a global platform for talent and support initiatives that champion diversity in the creative industries.
Executive jury sessions will take place in London, Hamburg, New York, Mumbai, Paris, São Paulo, Stockholm, Beirut, Amsterdam and Sydney.
“The Gerety Award is a prize that current and future clients will want agencies to win,” Ongay added.
The confirmed jury includes Rosie Arnold, former CCO, AMV BBDO; Susan Credle, Global CCO, FCB; Nunu Ntshingila, regional director, Facebook Africa and Merlee Cruz-Jayme “chairmom” and CCO, Dentsu Jayme Syfu.
Australia’s Grand Jury representatives are Tea Uglow, founding member of Google Creative Lab and Sinead Roarty, creative director, J.Walter Thompson Sydney.
“When we first started talking to key industry leaders about our ideas for the Gerety Awards, we were surprised by the passion and enthusiasm about this concept. This convinced us that what the industry needs now is a new kind of awards show,” Brooks and Ongay explained.
Winning a Gerety will stand for the highest creative standards, they added. “As times are changing so should our approach to creativity. Our jury will redefine what is traditionally perceived as ‘normal’ for the advertising industry.”
The new awards program was named for Frances Gerety, the copywriter who coined the slogan, A diamond is forever. It is open now for entries.