Gerety Awards, the awards program that has a unique approach to judging with its all-female juries, has extended its final deadline to July 17.
In the Gerety call for entries campaign, purple moustaches were sent to prominent female leaders in the advertising industry, asking them to pose for a picture with the question: What does a woman have to do to get onto an advertising jury?
Svetlana Copic, founder of No Agency, which created the campaign for Gerety, stated, “As a festival with the unique approach to gender equality, Gerety Awards had both the credibility and the courage to turn its call for entries into something much bigger. After decades of the ‘one girl in the jury’ situation, change has finally started to happen, but this is just the beginning and we need to keep the conversation going. Sometimes, mocking the status quo is the best way to change it.”
“There are still award shows where the jury is composed of less than 20% female jurors,” said the Gerety Awards’ Lucía Ongay. “This reinforces our purpose and call for entries campaign, but it also begs the question: If Gerety can have a 100% female jury, why can’t others at least try to get to 50/50?”
The 2020 Gerety jury includes agency and brand leaders from around the world. The winners will be announced in October. The absolute final deadline for entries is midnight Paris time on Friday, July 17.