What good thing would you do with a share of $1 million worth of free advertising space? Tell goa and you might win it.
Goa has launched its 2020 Community Partnership Program that offers free media space on its large screen OOH network in Brisbane for campaigns for good for its chosen community partners. The reward includes audiences of over 1,000,000 people each day and a total of 44 digital sites, plus Instagram, weather feed and RSS feed integration, along with geo-targeted messaging to help bolster their campaign.
“The Community Partnership Program, from its conception, has always been about raising awareness about worthy causes and initiatives, as well as giving back to the Queensland community. Supporting a wide array of community groups, arts organisations and charities with our state-of-the-art technology and expansive digital billboard network is something we are very proud of here,” stated Chris Tyquin, chief executive officer and joint managing director, GOA.
“We look forward to partnering with Australia’s most creative organisations to help bring the next round of exciting, thought-provoking campaigns to life.”
This is the fifth year in which Goa has helped to deliver its partners’ messages. The 2018/19 Anglicare Arts&Minds campaign, aimed at spreading the word about mental health and the value of art therapy, was a resounding success, raising money, awareness (over four million impressions) and boosting the confidence of the artists who took part. The campaign was also awarded the Outdoor Media Association’s Grand Prix campaign for Quarter 2 and Best Use of Innovation award, as well as gold and silver medals at the annual BADC Awards.
Past winner, the Great Barrier Reef Foundation, used goa’s dynamic integrated network of digital billboards to raise awareness about reef conservation. The campaign recruited new “reef scientists” with a fun online game. Once someone completed the game to identify what’s great and not great about the Barrier Reef, their name was broadcast across The Goa Grid to show they are helping keep the reef great. The campaign reached more than 600,000 people in Queensland and 2,500 people completed the quiz.
To enter, work through goa’s creative brief on its website and pitch an innovative campaign idea. Goa is looking for campaigns which focus on audience engagement, innovation and measurable outcomes (so be sure to consider other digital media).
Submissions close on November 1, 2019, with the final list of winners to be announced on January 13, 2020.