Each year, goa gives more than $1,000,000 worth of media to community organisations as part of its community partnership program. The program is aimed at producing advertising campaigns that are much more than outdoor branding objectives and actively engage with the community with their partner’s cause.
Applicants can come from community organisations both big and small.
Each organisation pitches its creative idea, focusing on audience engagement, innovation and measurable outcomes.
goa chief executive officer and joint managing director, Chris Tyquin, commented, “Each year it is getting harder to select partners and we undergo a series of detailed evaluations for both the community organisation and ourselves as it is a true partnership between our businesses, aligning our objectives and being realistic in what we can achieve together.
“We have had great success with our 2017 partners and are very excited to open our doors again to the chosen organisations in 2018 and we sincerely thank everyone who put forward an application.”
The chosen 2018 goa community program partners are:
- Share the Dignity
- Queensland Rugby Union Grassroots Rugby
- Anglicare Southern Queensland
The chosen partners will have their messages heard in unique ways, with access to the goa Grid and The Iconic Series, and the opportunity to reach a massive audience per week across South East Queensland.
goa isn’t giving too much away about the campaigns just yet, as they will be hitting the streets in the new year, but it is safe to say that they will be innovative for digital out of home with a focus on cross-channel promotion and online integration to enhance interactivity with the campaigns.
This year the Anglicare Southern Queensland’s Arts&Minds campaign was awarded the Outdoor Media Association’s Grand Prix campaign for Quarter 2 and best use of innovation as well as gold and silver medals at the annual BADC awards.
Next year’s campaign will put Arts&Minds in the spotlight again, with an adaptation of the campaign incorporating new and exciting elements and deepening the conversation about mental health and art therapy.
Interested in applying for a community partnership with goa? Find out all you need to know here.