“Art psychotherapy boosts self-esteem and is attributed to improving human well-being.” [University of Queensland]. This piece of knowledge has become the foundation of a campaign by Queensland media provider, goa, and social welfare charity, Anglicare.
Six artists living with mental health challenges will be given the opportunity to create an original painting to reinforce their mental wellbeing, which will be featured on goa’s digital billboards for a week. The campaign begins on May 9, with one artist featured each week.
Their work will be broadcast live as it is being created in the artist’s studio, on The goa GRID, a network of up to 29 digital billboards that reaches an audience of more than 500,000 people in greater Brisbane each day. The billboards will be updated every ten seconds while the work is being done and each artist will have eight hours to complete his or her artwork. As each artist completes their work, it will also be livestreamed to the Anglicare Southern Queensland Facebook Page.
The completed work will “hang” on the billboards and Anglicare’s website and a concurrent live auction will be held, with the highest bidder at the end of the seven days winning that week’s painting.”
As well as being an innovative awareness campaign, Arts&Minds will raise funds to support people living with mental health challenges.
Kyan De Vere from Mudgeeraba, Rochelle Alahendra from Daisy Hill, Cielle van Vuuren from The Gap, Jayne Curle from Elanora, Ash Peel from Manly and Lorelle Murray from Coolum were selected from a more than 150 artists who were nominated.
“We are excited to be a part of the Arts&Minds campaign. This is an important issue [mental health] that we as a society should face together. We have some incredibly talented local artists and this campaign will afford them a platform to showcase not only their art but their personal story in support of the cause,” said goa chief executive officer and joint managing director, Chris Tyquin.
“We have been delighted that so many artists see the value in this fundraiser and we know those who bid on the art will love to see their bid go up in lights on the billboards and on our website,” added Christina Walker, head of marketing at Anglicare Southern Queensland.