This year’s Lion of St. Mark Award will go to two adpeople, Goodby Silverstein & Partners founders, Jeff Goodby and Rich Silverstein. They will formally receive the lifetime achievement award for work in creative advertising during the final awards show at Cannes Lions on June 21.
Both Goodby and Silverstein began their careers in journalism, Goodby as a reporter and illustrator at The Boston Herald American, Time Magazine, and Mother Jones, and Silverstein as an art director in the heyday of Rolling Stone Magazine. They met at Ogilvy & Mather under Hal Riney.
In 1983, they launched out on their own with Andy Berlin, and Goodby Silverstein & Partners was founded. Their first Cannes Lion was for the Mill Valley Film Festival. It was to be the first of very many Lions. Their most famous Lions are for Got Milk?, the Budweiser lizards, Hewlett-Packard’s Invent, the E*Trade chimpanzee, Polaroid’s See What Develop, NBA’s I love this game, Skateboarding for Nike and campaigns for Sega Games.
Most recently GS&P received Gold Lions for I am a Witness (the first emoji for a social cause), the Dreams of Dali VR experience, Chevrolet’s Sonic Launch with OKGO, and Cheetos Museum.
“Jeff and Rich have had such a profound influence, not only through their much celebrated and creatively ground-breaking work but also by inspiring others to create great work too. Their legacy is truly remarkable, and we’re delighted to celebrate and reward them for their achievements,” stated Philip Thomas, chairman of Cannes Lions.
Much of GS&P’s work has entered into the permanent collection of the Museum of Modern Art in New York.
Goodby commented, “The people who have gone through GS&P have changed our industry more than Rich or I could ever have on our own. A spirit of humanity and forgiveness has made this place a launching pad for things never done before, over and over, always with new people. We are proud of the ideas we’ve incubated, the friendships that have been formed, the clients met and the families that have been made possible by 35 years of this stuff.”
Silverstein added, “This is an amazing honour. What makes Jeff and me most proud is that we’ve provided a respectful space for so many talented people to make intelligent work, raise families and have fun all at the same time.”
Goodby and Silverstein have nurtured many greats at GS&P, including Gerry Graf, founder of Barton F. Graf; Fred Raillard and Farid Mokart of Fred & Farid; Paul Venables, founder of Venables Bell & Partners; Jamie Barrett, founder of barrettSF; and leaders such as Chris Beresford-Hill, CCO of TBWA\Chiat\Day New York; Steve Simpson, CCO of Ogilvy & Mather North America; and Karin Onsager-Birch, CCO of FCB West.
In 2009, Goodby, Silverstein & Partners was named Adweek Agency of the Decade, while Goodby and Silverstein were named Executives of the Decade and the agency’s NBA Ad was chosen as Print Ad of the Decade.
In 2005, Goodby was jury president of the Titanium Lions Jury. He was president of the Film, Press & Outdoor Lions Jury in 2002 and served on the Film Lions Jury in 1993. In 2009 Silverstein served on the Titanium and Integrated Lions Jury.
Both Goodby and Silverstein will take part in an interview hosted by Philip Thomas during the Festival in Cannes.
They join previous Lion of St.Mark winners:
2018: Piyush Pandey, Executive Chairman and Creative Director Ogilvy South Asia and Prasoon Pandey, Director, Corcoise Films
2017: David Droga, founder and Creative Chairman, Droga5
2016: Marcello Serpa, former Partner, AlmapBBDO
2015: Bob Greenberg, Founder, Chairman and CEO, R/GA
2014: Joe Pytka, Director, PYTKA
2013: Lee Clow, Chairman, TBWA\Media Arts Lab, Director of Media Arts, TBWA\Worldwide
2012: Dan Wieden, Co-Founder and Global Executive Creative Director, Wieden+Kennedy
2011: Sir John Hegarty, Worldwide Creative Director, Founder, BBH
Cover image: Rich Silverstein (l) & Jeff Goodby (r)