GPJ Australia has won the competitive pitch to become the experiential agency partner for Optus.
The Agency will deliver creative, experiential, activation and production services to Optus to help it continue its transformation beyond traditional telecommunications into a mobile-led entertainment brand.
The win is another notch in GPJ’s own transformation – from an events business to a full service experiential agency.
Caleb Bush, managing director, GPJ Australia, commented, “We are thrilled that Optus is partnering with GPJ, recognising our expertise as an exceptional full service experiential agency working with some of the world’s most iconic brands.”
“We are ready to start creating and sharing engaging experiences for Optus customers and partners as the business continues to grow beyond telecommunications into an entertainment-focused brand.”