GPJ Australia is really doing what it promised in 2017. It’s evolving and growing at quite a dynamic rate. The latest decision in the process is to promote Caleb Bush, managing director of GPJ Australia to senior vice president. In addition to this, Caleb has been elevated to managing director, Project ANZ.
Ben Taylor, chief executive officer of Asia Pacific, Project Worldwide, commented, “Caleb is a most driven and capable leader and has played a vital role in making GPJ Australia what it is today. I’m proud to be able to promote from within, recognising all that Caleb has done for the business.”
As part of his new role, Bush will manage engagement and collaboration between the Project ANZ agencies – GPJ Australia, Dig & Fish, Spinifex and Dark Horse.
Bush joined GPJ Australia in 2009 and proved his strong leadership skills early on. He established the Melbourne office in 2012 and was promoted to general manager. In 2016 he was promoted again to managing director and vice president.
“I am thrilled to have been promoted into a Project role. Having the ability to work with CMOs to solve big business problems, and with an arsenal of the world’s best agencies at our fingertips is pretty special. In my new role, I plan to particularly focus on driving collaboration between Project ANZ’s agencies in the relentless pursuit of delivering market-leading offerings for our amazing client partners,” Bush commented.
Last year, Bush was named Media Executive of the Year and Runner Up Managing Director of the Year in the CEO Magazine’s Executive of the Year Awards, as well as being among Campaign Asia’s 40 Under 40. He also led GPJ Australia to being named as one of Australia and New Zealand’s Most Innovative Companies by The Australian Financial Review and taking home Campaign Asia’s Experiential Marketing Agency of the Year ANZ.