The film release of It: Chapter 2 in Germany proved to be an irresistible opportunity for Burger King to taunt McDonald’s again about its world-famous clown and get the upper hand by nicking McDonald’s customers. The new fiendish idea comes from Grabarz & Partner.
And in line with its hugely famous Whopper Detour campaign, the fast food chain took its right stunt into McDonald’s restaurants. This time, Burger King placed an ad in the cinema magazine that McDonald’s publishes and distributes in its restaurants.
Visitors to McDonald’s were geo-targeted by messages inviting them to scan the ad, which led to an augmented reality, Escape the Clown, coupon for a one cent Whopper at the nearest Burger King if they registered for the MyBK app. The offer had a time condition though.
To get the 1c Whopper, people had to leave McDonald’s and run to the nearest Burger King. Directions were kindly provided by the chain.
The first anti-clown campaign was by Lola MullenLowe: