Burger King wanted to prove how distinctive is a Whopper? Or maybe its German agency, Grabarz & Partner, simply wanted to create a stunt nothing like anything that had gone before? Or wanted a piece of content that would go viral? (The stunt is being promoted on social media with the hashtag, #WhopperDog.)
Whichever was the motivation, Burger King’s new stunt is wild. Grabarz & Partner trained a guide dog to sniff out Whoppers.
According to the film, the stunt began when visually impaired British hockey player, Nathan, asked Burger King to help him train his guide dog, Flynn, to find Whoppers.
Flynn was sent to training school to learn how to sniff out Whoppers – to differentiate between a Whopper and a non-flame grilled burger – so that he could help Nathan when he is traveling for sport and doesn’t know his way around cities. The agency documented Flynn’s schooling and the test – Flynn had to find a Whopper in France.
“At Burger King, we are proud to welcome all fans who share the same passion for flame-grilled Whoppers at our restaurants. The Whopper dog film is a great example of how we can raise positive awareness around important issues, while bringing everyone together to enjoy their favourite flame-grilled burgers,” stated Alasdair Murdoch, chief executive of Burger King UK.
Agency: Grabarz & Partner
Chief Creative Officer: Ralf Heuel
Group Creative Director: Tobias Ahrens
Creative Directors: Matthias Preuss & Jakob Eckstein
Art Directors Jan Stempfle & Ludwig Neumerkel
Copywriter: Kai Reuter
Account Management: Mark Hassan, Tim Mangels & Marion Stöber
Producer: Saskia Hinz
Production Company: BigFish Film Production
Director: Tobias Perse
PR Agency: Emanate
Social Media Agency: setup
Sound Production: Hesse Tonstudio
Media Agency: Vizeum