Nothing is as emotionally charged, or as universal understood, as a break-up. Everyone will identify – in their gut as well as their mind – with Volvo’s newest campaign, a branded music video called, Call My Name, by The Goldman Brothers.
Yes, Volvo has released a music video. An emotion-charged break-up music video that, by the way also shows off what the Volvo can do.
The half-live action, half-animated video was written & directed by Great Guns director, Tal Zagreba.
McMafia’s Yuval Scharf, one of Israel’s biggest stars, stars in the film. Her brilliant performance and wonderful directing decisions mean that every audience member is sure to identify with her role in the film. Note, this also puts every audience member behind the wheel of a Volvo V40.
As she drives, Scharf’s fantasy of leaving her partner in the dust begins to materialise in flickbook-style animation. Her animated partner gradually develops into a full cartoon and the narrative uses the vehicle as a literal and metaphorical means for telling the story.
And the ending is a wonderful, memorable surprise.
Zagreba worked with producer, Lior Miller; animation director, Robert Moreno, and Volvo to create the film.
Zagreba commented, “We wanted to achieve something really out of the box and epic for Volvo. In this film, the vehicle and the characters are equally integral and interconnected with the narrative – and the animation enriches this connection. I wanted the car to function as the narrator as it takes the lead character through the stages of a breakup. From pitching the initial concept, right through to post production, Volvo trusted us to create the film completely as we saw fit. They didn’t see anything we shot until the finished product – which totally blew them away. It was so rewarding for us to initiate this idea ourselves and be given the trust and freedom by Volvo to realise a final film that was so true to the original idea – and with such few limitations on creative direction.”
The film was shot over two days in the wilderness between Jerusalem and Jericho in Nabi Musa, Israel. Filming in the peak of summer, however, brought some challenges.
Zagreba added, “We were filming in 50-degree heat, in the hottest place in the country. The temperature got so hot that the drone almost overheated! But we overcame it and the landscape was perfect for the backdrop of the film.”
Volvo will distribute Call My Name through its global digital media, music and social channels from Thursday, January 11.
Co-Production Company: Great Guns
Written & Directed by Tal Zagreba
Music: The Goldman Brothers
Director of Animation: Robert Moreno
Executive Producer: Lior Miller
Co-producers: Laura Gregory & Sheridan Thomas
DOP: Daniel Miller
Aerial Videography: DRONZ
Assistant Director: Boaz Pesenzon
Focus Puller: Eytan Ben-Arieh
Key Grip: Liad Berger
Best Boy Grip: Daniel Kalozski
Art & Props: Anat Glazer
Make Up: Noa Levi
Hair: Sara Ashanti
Editor: Robert Moreno
Post Supervisor: Robert Moreno
2D Animation: Robert Moreno, Alon Richter
Matte Painting: Anna Strebkov
Compositing & VFX: Robert Moreno
Colour Grading: Robert Moreno