It didn’t take long for top-seeded creative, Greg Hahn, to find a new job after he lost his role as BBDO New York chief creative officer in mid-April, during the agency’s Covid cost-cutting culling. Hahn had been in the position for seven years and had worked at BBDO New York for fifteen.
Hahn has become chief creative officer and co-founder of the New York offspring of Canadian agency, No Fixed Address, as it expands into the US. The new agency will be called Mischief @ No Fixed Address and is already working on a project with Heinz.
“I remember thinking a while back, that for any big agency within a holding company, the model that would be most threatening would be an agency filled with A-list talent, custom-built around each client’s specific needs with streamlined process and less overhead,” Hahn stated. “Then, after I found myself suddenly outside that system, I learned that there was someone in Canada who was doing exactly that. NFA was my first call. It was instant love. And so here we are.
“Mischief suggests playfulness and a world that is free of fear. It’s about an environment where you are free to fail and also free to excel. Fearlessness is where you can dream bigger. We want to use that to produce work that creates a stir.”
Kerry McKibbin has become appointed president of Mischief, following two years as senior vice president and group account director at MullenLowe US in Boston and nearly three years at Zulu Alpha Kilo.
No Fixed Address was launched less than four years ago by former Publicis staffers, Serge Rancourt and Dave Lafond. It has 140 staff, with clients including AB Inbev, Questrade, J.P. Wiser’s, Little Caesars, Dairy Farmers of Ontario and Mattamy Homes. McKibbin and Lafonf worked together at Publicis from 2005 to 2011. Jordan Doucette, ex-chief creative officer of Leo Burnett Chicago joined as partner and creative leader in April. After its second year, NFA was awarded silver in Ad Age’s 2018 International Small Agency of the Year contest. This year, NFA won five cubes at the ADC Awards, including one gold and three bronze for the Canadian Centre for Child Protection’s, Lolli: The Exhibit Nobody Wants To Talk About.