Grey London is having an annus horribilis. It is now parting with its creative chairman, Adrian Rossi, after less than a year. Grey lured Rossi from AMV BBDO London, where he was joint executive creative director with Alex Grieve, in December 2018.
Javier Campopiano, chief creative officer of Grey Europe since July, has been made interim creative lead at Grey London. Campopiano joined Grey Europe from Saatchi & Saatchi from FCB México, before which he had been chief creative officer of Saatchi & Saatchi New York, and the creative lead on It’s a Tide Ad for the 2018 Super Bowl.
Rossi began his career as an art director at Saatchi&Saatchi in 1994. He was a creative director at BBH for over a decade before joining Glue Isobar in 2010. He then spent seven years at AMV BBDO.
Rossi worked had been part of Grey London’s upper echelon with chief executive officer, Anna Panczyk, who joined from Grey Poland in January. Expectations were high that Grey would regain its creative and business panache. That hasn’t happened. It lost key people, executive creative director, Vicki Maguire, to Havas in September; chief strategy officer, Matt Tanter, who joined Mother in June and joint head of account leadership, Jessica Tamsedge, who became managing director of McCann London on September.
Grey also lost some key accounts, including Marks & Spencer’s clothing and home business, Duracell, McVitie’s and Lucozade, although it did win Superdrug and Zalando, and was this month part of the Grey Europe agency team joining the Coca-Cola roster a few weeks ago.