Aussie expat, Laura Jordan Bambach, chief creative officer at Grey UK, has been promoted to president & chief creative officer. For Grey, this means there is a creative leader directly at the helm of the studio in London and in a key role within the network. Bambach joined Grey less than a year ago.
Her job will be to “help deliver exceptional creative innovation to clients, cultivate a strong entrepreneurial spirit within the studio as well as driving a culture of diversity and inclusivity”. She will be working in partnership with Javier Campopiano, creative chairman in London and chief creative officer Europe.
Laura will be supported by the Grey UK leadership team composed of Raquel Chicourel, chief strategy officer; Jacquie King, chief people officer; Liam Murray, chief financial officer; and Javier Campopiano. A new managing director will be announced soon to complete the senior line-up.
As the co-founder of Mr President, Laura is a business-minded entrepreneur as well as a creative leader. She began her career in digital, with roles at Deepend, Glue London, LBi, and Dare and is considered by Grey to be perfectly placed to build on the opportunities, collaboration and synergies with AKQA London following the newly formed AKQA Group, which was announced by WPP back in November.
Laura has been a long-term champion of diversity and inclusion in the industry and is embedding this mindset into the culture at Grey. She is a co-founder of The Great British Diversity Experiment and also a co-founder of SheSays, a global volunteer network that encourages more women into the creative industries.
Since joining Grey, Laura and the leadership team have created a unified culture, putting creativity, diversity and inclusion at its centre and attracted celebrated new talent to join the business. They also introduced innovative ways of working and empowering a fresh approach that has helped the studio and its clients to discover new possibilities for growth. In partnership with Javier Campopiano, the duo is setting new benchmarks for the creative ambitions of Grey. An example is the recent Meet Frank Pringles campaign that created a world first by releasing a character from a video game, making him interact with gamers on livestreams and social media for two weeks, and then returning it to the action with new personality traits and as a brand ambassador.
Michael Houston, Grey Worldwide chief executive officer, stated, “Laura is a fabulous human being. Her creative skills, matched by her entrepreneurial and digital background, plus everything that she is giving back to the community, make her a special individual. She has a unique power to contribute to the ongoing success of Grey and its clients.”
Bambach commented, “Diverse ideas, backgrounds, skills and experiences, and an open platform to express them, are what make for breakthrough creative work. And it’s this work that creates business growth for our clients. Since day one, I’ve been focussed on putting this principle at the heart of creative – I’m here to help everyone make the best work of their lives and to embrace difference. As a studio, we’re collaborating more, sharing and inspiring each other more, and igniting entrepreneurial energy.”