Bizarre and unfathomable stories stay in your mind and when they’re ads they also stand out from the clutter of marketing messages you see and hear every day.
Let’s be honest, bizarre ads are also trending right now. They get talked about, liked and shared.
Mike Diva (whose real name is Mike Dahlquist) has become a YouTube superstar with his weird and wonderful parodies, skits and music videos, especially his Donald Trump spot during the presidential campaign that looked so much like a Japanese advert for the unlikely candidate who won that people wondered why Japan was campaigning.
His latest spot, produced by Lord Danger Productions, is a real ad. For Halo Top ice cream, a low-calorie, high-protein, low-sugar, all-natural ice cream that apparently tastes like the real, cream-and-sugar-laden thing.
Halo Top is no stranger to quirky advertising but Diva has taken offbeat up a notch or three for the brand. The new ad is a bizarre dark comedy involving an old woman and a robot intent on spoon feeding her ice cream.
The ad is running in cinemas in the US and online.
The previous campaign, created by Philadelphia agency, Red Tettemer O’Connell & Partners, launched just before the July 4 holiday in the US. It was directed by Casey Storm though Anonymous Content, and ran on digital platforms including Facebook, YouTube and Instagram.