Havas Group has launched its entertainment communications agency, Organic, in Asia Pacific, making it the first specialist entertainment communications agency to offer services across Europe, North America and Asia Pacific. Organic has built a reputation for its innovative approach to publicity and social media to content creators and distributors in film, television and gaming. Organic Pacific will use the same approach across Australia and New Zealand.
Organic Pacific shares Havas Village Australia’s Sydney base with Host/Havas, Havas Media, Red Havas and One Green Bean. It becomes a sibling to Organic’s established European headquarters in Kings Cross, London, and its North American hub located in Los Angeles, California, and will work with them to provide 24/7 international publicity services to the global teams of Organic’s current client base, as well as offering domestic publicity and social expertise for clients located within the region.
Organic Pacific will be led by Annabelle Gigliotti, formerly of Roadshow Films, under Caragh Cook, Organic’s managing director based in Organic’s London HQ. Gigliotti will work with managing partner, Tristan Woods-Scawen, and global senior vice president, Langsdale. Locally, Gigliotti will report to Havas Group PR (Red Havas and One Green Bean) chief executive officer, Simone Gupta.
Gigliotti commented, “The influx of international productions and increased funding for the entertainment sector has seen exponential growth in the Australian and New Zealand market over the past several years, fuelling the unique creativity of our local content makers. Organic is internationally recognised as market leader in the field and Organic Pacific, with the backing of the robust Havas AUNZ network, is poised to offer their model of world class communications services to the ANZ arts and entertainment industry.”
“Annabelle Gigliotti is one of the most respected entertainment PR experts in Australia and brings extensive TV, film and gaming experience from London and LA. The Australian TV and film industry is experiencing an explosion of production and talent, adding the Organic brand and Annabelle’ experience to the Havas Village of expertise is very exciting,” stated Simone Gupta, chief executive officef, Havas PR Australia.
Cook added, “Organic has a 15-year long track record for providing world standard communications services to the entertainment industry. I am really excited to welcome Annabelle to the team. She has a deep understanding of the entertainment industry across all three regions, having been a leading publicist in London and LA previously, and I am thrilled that she has decided to join us to help launch Organic in a market that is bursting with talent and producing outstanding content. We are looking forward to replicating the growth that our London-based team – and more recently our LA-based team – has experienced.”
Organic Pacific’s services cover local and international publicity; unit production publicity; corporate representation; film and television festival representation; digital activations; social media management; creative asset design and production; influencer strategy; event media management, event and experiential production and tour management services. One Green Bean will support Organic Pacific by offering its social and influencer expertise.
Organic’s clients include Altitude, Apple TV+, Array, Britbox, BRON Studios, Caryn Mandabach Productions, Dogwoof, Disney+, Edinburgh TV Festival, Embankment Films, House Productions, Lionsgate, MUBI, Netflix, Pathe, Picturehouse, Red Planet Pictures, Shudder, Sky Cinema, Sky Atlantic, Sister Pictures, STUDIOCANAL, UKTV, Universal Content Group, Universal Pictures, Warner Bros. YouTube & YouTube Kids. The agency also works with MediCinema and The Stephen Lawrence Day Foundation.
