This Christmas film by Havas Lisbon for Portugese telco, NOS, is just what 2020 needs – a beautiful story of generosity and giving joy when things go wrong. A story about the bond between the very young (hope for the world) and the very old (worldly wisdom) with the message, This Christmas, nothing can tear us apart. It’s really no wonder that it turned out to be a huge success.
The campaign has also had an unexpected response – huge demand by people for the star of the ad, the teddy bear. After receiving countless messages from people, NOS decided to make their wishes come true by making a cute, look-a-like teddy bear from the commercial, and it has turned out to be a monumental success also.
In a partnership with postal service and logistics company, CTT, NOS began selling the star of the ad, shipping them out to customers’ loved-ones in the lead up to Christmas, just like the grandpa did in the ad. And in the spirit of Christmas, for every teddy bear sold NOS is donating twice the selling price to Coração Amarelo (Yellow Heart), a volunteer-based organisation which helps the elderly who are suffering from social isolation and loneliness.
The teddy bears sold out on the very first day. Havas Portugal, NOS and CTT quickly prepared a second edition which has also sold out.
Client Management: Rita Torres Baptista & Rita Bastos
Agency: Havas Portugal
Executive Creative Diretor: Paulo Pinto
Creative Diretor: José Vieira
Copywriters: Bernardo Tavares, Ruben Barros & Daniel Jubilot
Art Director: Rita Neves, Alexandre Meneses & Joana Santinhos
Account Director: Adriana Seixas
Account Management: André Palma
Production Company: Garage
Director: João Nuno Pinto
Post Production: Íngreme
Music: Cover by Fred Ferreira of You are my sunshine, originally by Jimmie Davis and Charles Mitchell.