Havas Melbourne has won a plum piece of business. It has been appointed by PZ Cussons to provide brand strategy, creative, digital and social services across a number of its core brands.
PZ Cussons manufactures and distributes some of Australia’s best-known consumer brands such as five:am yoghurt, Rafferty’s Garden baby food and Morning Fresh dishwashing liquid, within its four core categories, personal care, beauty, home care and food & nutrition.
Havas won the business after working with PZ Cussons on a range of successful projects.
Shaun Peverill, marketing director, PZ Cussons ANZ, commented, “We’ve been impressed with the calibre of the strategic approach and creative credentials presented by Havas Melbourne on initial projects and they have proven that they can work seamlessly with our marketing team, so we are thrilled to evolve the partnership by engaging them across more brands.”
Havas Melbourne Group managing director, Matt Houltham, added, “It has been a pleasure getting to know the PZ Cussons team as there is a good cultural fit between us. The brand portfolio also has strong brands with diverse challenges and opportunities where we can really make a difference, so we are thrilled to cement the relationship.”