An Opera made of Orgasms. That’s what Ingo Stockholm’s campaign film to promote Swedish opera house, Folkoperan’s, upcoming opera, Turandot by Puccini, is called.
It’s also a literal description of the film.
And that makes sense because, as the tagline notes, Turandot is an opera about boundless desire.
“We live in a society where we’re constantly encouraged to indulge life, but it’s often in very superficial ways,” noted Mellika Melouani Melani, director and artistic director at Folkoperan.
“In our interpretation of the opera, we want to pay tribute to the urge of desire and the total devotion that comes with it. In our film, the orgasm symbolises this.”
Turandot is the story of Princess Turandot, whose admirers forfeit their lives if they answer her riddles wrong. She is so desirable that her suitors would rather die than live without her.
The aim of the campaign for the small opera house is to introduce opera’s appeal to a new, wider range of audiences. Ingo’s 2016 campaign, The Most Unsuccessful Ticket Sampling Ever, won a Bronze Lion in the Direct category at Cannes.
Advertising Agency: Ingo Stockholm
Executive Creative Director: Björn Ståhl
Creative Director: Josefine Richards
Art Director: Max Hultberg
Head of Art: Kerstin Engberg
Planner: Sara Ekholm
Account Managers: Stina Jansdotter Öberg & Mia Melani
Director: Sheila Johansson
Executive producer: Erik Torell
Producer: Adam Holmström
Producer: Markus Ahlm @ Colony
Editor: Emanuel Asamere
Sound Design: Edvard Saare @ Apear studios
Grade: Nicke Jacobson
Online: Rajdarn @ Cimney
Music Supervisor: Tobias Fröberg