It’s not a secret that there is a high level of disappointment – in some case, disgust would not be too strong a word – with the calibre of political candidates in Australia. Isobar and Cox Inall Change have collaborated with Australian Futures Project and Roy Morgan to create the perfect one. Sadly, he/she is not real but perhaps he will do the job of letting the real politician know what people want.
The Perfect Candidate is a data-generated virtual candidate that contrasts the people’s issues of concerns against the major political parties and sitting candidates in Federal electorates.
He/she addresses the frustrations that many Australians feel towards modern day politics and media focus, which is often driven by short-term thinking.
The Perfect Candidate was created from the data and insights of more than 125,000 everyday Australians. The campaign and website have been built as a reflection of what the entire nation cares about and they also allow people to explore the data through a national lens to see how those concerns vary across state, region, age and gender.
Thirty-months of data collected since the last election from Roy Morgan, the independent, pre-eminent and longest established market research company in Australia, was mapped against policy statements on the websites of the political parties and independents, alongside analysis from the Australian Futures Project.
Isobar built the overall concept of The Perfect Candidate including creating the website. The agency worked in partnership with sister agency, Cox Inall Change, which specialises in public relations for government and the not-for-profit sector. Cox Inall Change managed the communications campaign, including social and media outreach of the project.
Erik Hallander, managing director at Isobar, commented, “We love working with brands to tell incredible stories, born from creativity and ignited by technology. The Perfect Candidate is a great example of this, and we’re proud of the final product. We can’t wait to see what’s next.”
Ralph Ashton, executive director at the Australian Futures Project, stated, “We designed The Perfect Candidate to create greater transparency between our political parties and the people they’re representing. By sharing the data and insights, Australians have the power to change the conversation from short-term problems to long-term solutions, holding their leaders more accountable for the decisions they make and starting a more constructive and courageous conversation to create the future they actually want.”
Justine Sywak, general manager at Cox Inall Change, added, “The Perfect Candidate is the first-ever digital candidate that was designed to disrupt and change the conversation during the election campaign, giving a voice to the concerns of Australians. This collaborative partnership shows what is achievable by harnessing the power of technology, innovation and passion to create a powerful tool for courageous citizen action.”
Meet The Perfect Candidate here.