While agencies throughout the world played behind-the-scenes roles in attempts by brands to dominate Easter bunnies and chocolate eggs for attention on April 1, one agency came out from the shadows to own, and gain from, its prank.
UK creative agency, isobel, made this announcement on its website:
“Remember when Trump’s state visit to the UK was postponed last year due to a lack of popular support?
“The White House went in search of a British advertising agency to turn the President’s slightly below par reputation around. And they’ve chosen us.
“Our Trump Loves Britain campaign launches today, April 1st, and will run digitally and in print featuring iconic photographs painstakingly recreated with the Donald himself. God bless America and April fools.”
Of course, to be prompted to visit the website, you had to fall for the stunt. And isobel made sure that was convincing. It follows the White House’s postponement of Trump’s state visit in July last year due to SO LITTLE popular support – so a credible premise. And Trump is a loose cannon – so a credible idea.
The pitch process, or as isobel called it, the Project charm offensive UK, was handled by the US Embassy in London, the agency stated, and involved a number of agencies from different disciplines.
isobel shared details of its campaign, which it said was schedule to launch prior to the visit. It features Trump posing as a number of famous British figures, Winston Churchill and Henry V…and even one poster of a naked Trump with the George Cross painted on his chest (this referencing the Wayne Rooney 2006 World Cup poster for Nike).
The agency said that it will work closely with the US Embassy in London to deliver the campaign, that will include print and poster executions and feature the strapline, Trump Loves Britain.
Its statement included a quote by a White House spokesperson, “London is famous for its creative industries, and we were hugely impressed by the range of agencies we met. However, isobel’s ability to re-frame complex issues into simple messages meant they stood out from everyone else. We believe that the campaign will be embraced by the British public and approval ratings will soar.”
Meanwhile in Australia. The Chaser, our “satirical media empire which rivals Rupert Murdoch’s News Corporation in all fields except power, influence, popularity and profitability,” (according to The Chaser) made this Trump announcement on April Fools Day.
“Trump Announces Well Thought Out Policy in April Fools Day Prank
“The United States of America has been left in stitches today after President and Pantone reference point, Donald Trump, released a formal statement declaring he has no Russian ties and was simply elected due to his popularity alone, in what is being interpreted as one of the best April Fools Day jokes ever played out by an American President…[read the rest of the article here.]