The 2019 Global Awards competition is open for the best work in Healthcare & Wellness and Pharma (Rx) Advertising to enter.
There are two new awards:
- A special merit award for the highest scoring Global Award-winning entry within 5 regions (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific).
- The Global for Good Award for the entry or campaign whose goal is to encourage social good and beneficial behaviour to facilitate change resulting in a positive outcome for individuals, causes, society, and the welfare of animals and the environment. This will be chosen by the Executive Jury from top-scoring Gold entries submitted by NGOs or Non-Profits.
Last year’s updates continue also. These include a multi-tiered pricing incentive created to reward entrants for early submissions, streamlined all competitions and categories to provide a more user-friendly entry process and expanded trophy opportunities to include Gold, Silver and Bronze level recognition.
As Health & Wellness and Pharma advertising becomes more and more a part of everyday life, the Globals continue to applaud a vast spectrum of work that includes everything from classic print to VR & patient engagement to multidevice fluidity, from genetic mapping to interconnectivity between patients and providers.
“The Global Awards are proud to continue the legacy of recognizing the World’s Best Healthcare & Wellness and Pharma Advertising. Our truly global Executive and Grand Juries are recruited from more than 20 countries on six continents and properly represent the diversity within the healthcare sphere,” stated Fran Pollaro, executive director of the Global Awards.
All creative work entered in the 2019 Global Awards will be judged by the competition’s two-tiered jury process, the online Grand Jury and the live Executive Health & Wellness and Pharma (Rx) Juries, recruited from more than 20 countries on six continents.
“With 2018’s Executive Jury powered by 50% women including creative Jury Chairs represented by respected industry thought leaders including Elizabeth Elfenbein, Kathy Delaney and June Laffey, we’re poised to assemble our next world-class jury that continues to rival years past,” noted Pollaro.
In addition to the Global Awards Grand Jury online judging sessions, the competition organises annual live judging sessions around the globe to review digital works and collateral materials that support a campaign, and which cannot be judged online and to encourage collaboration in local markets.
In 2018 the collaborative Global sessions were hosted in Australia (Orchard), Brazil (FCB Health), England (TBWA\WorldHealth), India (Medulla Communications), South Africa (Fine Healthcare) and United States (TBWA\WorldHealth). These annual global live sessions are hosted at prominent international healthcare communication agencies and allow jurors to examine in detail multi-paged works including sales kits, direct mail, brochures, point of purchase displays, and annual reports. For 2019, Global sessions are slated to expand to additional regions around the world.
The 2019 Global Award winners will be announced this November.
Enter the Global Awards here.