46% of Australians are more likely to click right on a pic that includes a dog (according to 2017 research by female-first dating app, Bumble). So, this Valentine’s Day, J.Walter Thompson is helping people to chat their way to a romantic encounter and do something good for Sydney Dogs and Cats Home at the same time.
The agency has partnered with Bumble to offer anyone an unfair advantage in love. A suite of “date bait” profile pics with adorable rescue dogs. The campaign will also raise funds for Sydney Dogs and Cats Home, Sydney’s only not-for-profit pound.
J. Walter Thompson is creating a pop-up photography studio in Martin Place. All are welcome and, for a $10 donation, they will be given their own professional portrait fashion shoot with a host of cuddly pups. All the money raised will go directly to Sydney Dogs and Cats Home, to help them raise the $3 million they need to build the animals a new home.
DAY: Wednesday February 14, 2018
TIME: 7am – 2:30pm
WHERE: Martin Place, Sydney, NSW, 2000
The puppy pop-up is expected to be in high demand, and spots will be on a first come, first serve basis.
The activation is supported firstly by content and social to draw people to the event, and create awareness for the cause and donations.
A second social video will showcase the activation itself. A third video will be created on Valentine’s Day to send to all those that participated as an EDM. It will uncover any doggy-inspired love stories, with any lucky love birds being taken back to the shelter for a champagne doggy date to wrap the story.