Tennis has become famous for grunting. It’s as integral to the atmosphere at Wimbledon as the colour white and strawberries and cream.
Maria Sharapova, Serena Williams and Victoria Azarenka seem to have established a secondary women’s competition for grunting.
Yes, it underlines the effort that these elite players have to exert. But, gosh, it can get annoying.
KitKat is not the brand to let an opportunity for a tactical ad to go by. And J.Walter Thompson London is rather good at spotting them.
So take a break from the grunting of Wimbledon has become the foundation of a very funny radio ad running during the final weekend of Wimbledon 2017.
After an epic grunt-off comes to an end, the umpire judges we all Have A Break. Until the next rally at least…
Creative agency: J.Walter Thompson
Creatives: Jeremy Little & James Hobbs
Creative director: John Cherry
Executvie creative director: Lucas Peon
Producer: Rachael Long
Account manager: Jamie Sutherland
Account director: Rachael Anthony
Business director: Paul Kirkley
Engineer: Leaf Troup
Planner: Pierre-Henry Briec