AI can do some remarkable things but – like data – it’s not perfect. Humans still have the upper hand when it comes to creating ads.
Fred&Farid Shanghai copywriter, Jean-Baptiste Le Divelec, has demonstrated that perfectly with friends, Joseph Davies; Aste & Max Woolf. Their Nike anthem was created by a “neural network” [note: will this become the buzzword of 2020?] trained on seven years of Wieden + Kennedy ads. It’s a hilarious compilation of gobbledegook.
“But between these absurd funny lines, I observed, with a chill, a touch of genius,” JB stated.