Don’t you want to know how many teens watch the whole of adidas’ new film for its ZX 2K Boost sneaker? It’s 12 hours long. On top of that, it’s full of ASMR ingredients, so the most likely outcome is the viewer falls asleep. It is however a stream of smaller clips fused together and according to adidas, the film is the kind of escapist content that teens like to watch online.
And yes, the films are obviously inspired by current social media content trends; they’re mind-twistingly weird.
The video, created by Johannes Leonardo is housed on a channel called ZXience network, also created by the agency.
It’s not the longest ad ever made. In February 2019, Wieden + Kennedy Sāo Paulo created an ad inside an ad inside an ad inside…to promote Old Spice’s Durascent that can make you smell great forever. It was the first endless ad, an assembly of thousands of clips combined in such a way that the video never repeats itself even if you watch it for 1,000 years (according to the agency). It also aired for 14 hours on Woohoo channel, and made it into the Guinness Book of Records as the official longest ad ever made.
It’s also not adidas first side-step into weirdness. This is: