In May, when the world has not a happy place and when ads were warnings and commiserations, john st. and supermarket chain, No Frills, burst through with their anthem of unbridled joyfulness.
Yes, it was a Covid message, but an exuberant one that made Covid safety rules seem inviting. A campaign like no other. It was also a massive hit.
So now the partners are once again doing what no other discount grocery store has done before…dropping an album.
Starting today, when Canadians text “album” to 374-557 they will be able to get a free album download and exclusive flyer offers right to their phones. They’ll get have great deals in the palm of their hand and a fire album with a track for everyone.
The list of champion tracks includes Bananas, So Fresh, Spicy and the almost familiar, Haulin’ State of Mind (which is also the name of the album). All are available for download on Spotify and Apple Music.
You can listen to or download the album on all major streaming services.
Here are some lyric highlights:
- Bananas
Bananas
Bananas
The portable fruit
Put ‘em in a smoothie
Or your cold-pressed juice
- Haulin’ State of Mind
I’m a Hauler to the core
Filling up my backseat
Budgets stay low
And we all gotta eat
- Spicy
Got some spices from the world ‘round
Now all I gotta do
Is push my cart to check out
Cayenne, cumin, oregano
You already know
I shake it, like, woah
- So Fresh
Hauler for me
Won’t you Hauler for me?
Stay fresh my homies
Won’t you Hauler for me?
Crackers with Brie
Won’t you Hauler at me?
- Low Bills
Yo
I bought some kale for my Caesar
And a couple frozen pizzas
Got some hummus and some pitas
Ooh, now it’s time to eat up
Cashier’s name is Rita
Says the prices won’t be beat, yeah
Free parking, forget the street, ha
New deals every week, uh
And the crab meat on fleek
Add some wings, never too chic
Set my oven to preheat
They say I’m loco drinkin’ hot cocoa powder
AND
- A Cart Apart
Times like these
Haulers need to come together
By staying apart
It’s time for all Haulers
To haul responsibly…
Make sure to wash your hands and haul…
A CART APART
Keep
A CART APART
Keep
A CART APART
Stay 6 feet at least or
A CART APART
6 feet
A CART APART
Let’s keep!
Physical distancing…
Here’s the campaign that preceded the album and launched the song, A Cart Apart:
Credits
Agency: john st.
Executive Creative Director: Cher Campbell
Associate Creative Directors: Robbie Percy & Caroline Friesen
Designer: Hannah Lee
Executive Producer: Brittani Wilcox
Producer: Megan Flett
Business Lead: Lindsay Day
Account Executive: Kelly Brennan
Chief Strategy Officer: Megan Towers
Senior Strategist: Jay Fleming
Audio House: SNDWRx
Creative Director: Didier Tovel
Music Composer & Sound Design: Didier Tovel
Mixing Engineer: Eric Hulme
Executive Producer: Alison Lawee
Post Production: Outsider Editorial
Editor: John Gallagher
Assistant Editor: Cam Anderson
Executive Producer: Kristina Anzlinger
Producer: Kayan Choi
Post Production: The Vanity
VFX Artists: Naveen Srivastava, Kaelem Cahill & Adam Silcox-Vanwyk
Executive Producer: Stephanie Pennington
Producer: Katie Methot
Client: Loblaw Companies Limited (No Frills)
SVP Marketing: Uwe Stueckmann
VP Marketing: Andy MacPherson
Director, Brand Marketing: Ashley McGill
Brand Manager: Naveet Nanwa
Director, External Communications: Aly Vitunski
PR Specialist: Jessica Gauci
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