Josh Bryer has officially begun his new role as creative director of Enigma in Sydney. His job will be to boost the agency’s creative credentials and grow its creative department.
Bryer arrives at Enigma with more than 200 local and international awards including 12 D&AD Pencils. Two of these are Blacks and one Yellow, from his work on Palau Pledge, the campaign that made an impressive sweep of the advertising awards on offer this year and Game of Balls, the provocative campaign hosted in a porn movie, that won 5 AC&E Awards, 5 LIA Trophies, 7 Spikes and 5 W3 Awards in 2015.
Bryer’s work on NRMA FireBlanket won him AFR’s Best Product Innovation & Best Overall Innovation (2017). His other notable gold-winners include Riderless Bike and The Art of Noise.
Bryer commented, “It’s about the future now. Enigma has built a great platform for explosive growth – and I can’t wait to help the team take it to the next level.”
Pete Ogden, executive creative director, Enigma, added, “I have known Josh for years and when this opportunity came up, it was testament to the creative ambition that we’ve been driving toward that he was eager to join the team.”
Jen Peace, managing director, Enigma Sydney, commented, “Our rapid growth across the past 18 months has seen us develop an excellent strategic offering and solid creative product. Now we move toward our intent of delivering world-class intelligent creative that truly delivers for our clients.”
Bryer will be day-to-day lead on the creative product for the Sydney office. Executive creative director, Pete Ogden will focus on nurturing the Enigma group creative output.