The standard format for instructive ad industry podcasts features pearls of wisdom from adpeople at the top for adpeople at the bottom. The voices of young talent in the creative industries are rarely heard.
A new podcast fixes this. The Junior Mafia, hosted by DDB head of planning, Dom Hickey, and VMLY&R, junior planner, Jade Hickey, presents the stories of young talent in the creative industries speaking to the bigwigs in marketing and advertising – to give the young people a platform on the big issues.
“We want to hear from the people pushing change in adland from the bottom up. The next generation of makers and creators doing amazing things – both inside and outside the industry,” Dom Hickey explained.
The all-female co-hosts promise diversity, intelligence and enthusiasm with each episode starring a future big talent in the marketing, advertising and creative industry.
Jade Hickey stated, “Enthusiasm is contagious especially when you’re new to the industry. We want to take that out of individual workplaces and rally a network of switched on and motivated people who will go on to shape the future of adland.”
Fortnightly episodes will feature a range of talent and disciplines from creative thinkers to up-and-coming strategists under 30 in the advertising, media and marketing sectors.
Here is a sneak peek of what’s to come:
Episode one features DDB Sydney planner, Nate Kwok, discussing the Young Lion competition, the connection between mindfulness and strategic thinking and what it’s like to jump from client to agency side.
Episode two features The Works planner, Lucy Batchelor, discussing gender neutral creative briefs, the power of introverts, and diversity in adland.
Future episodes will also feature VMLY&R senior data strategist, Vipul Hiray; Cultiver content producer, Emma Breislin; Clemenger BBDO planner, Vince Usher; DDB business manager, Mobolaji Komolafe; and freelance planner, Max Learmont.
The first episode is live now and available wherever you listen to your favourite podcasts.
If you’d like to take part, or nominate someone, email Dom and Jade at email@example.com.