Australia House is where Australia gets to show off the best of its innovation, film, music, food and wine at SXSW. It’s making its second appearance at the festival this year – under the creative direction and curation of Justin Drape, co-founder and group chief creative officer of The Monkeys, and Ron Anderson, co-founder and creative experience officer of Unicorn Group.
The week-long experience, hosted by the Department of Foreign Affairs and Trade will showcase some of Australia’s brightest creative and entrepreneurial talent, featuring performances by some of the country’s top music acts, talks and panel discussions, interactive exhibitions and networking meet-ups.
Businesses attending this year include Tourism Australia, Austrade, Bluestone Lane, Westpac, Swisse, World Surf League, Vinomofo and Movember.
Up and coming Australian actors, Danielle Macdonald (Dumplin’, Patti Cake$) and Cody Fern (American Crime Story, House of Cards), will visit Australia House to talk about shaking up Hollywood, while business young guns, Margaret Zhang and Lindsay Cornell, will lead a speaker line-up addressing the impact of innovation from a female perspective.
Rising Aussie stars Angie McMahon, Carmouflage Rose, Dean Lewis, Mojo Juju and Kwame, will also take to the stage, along with 39 other Aussie acts, such as Golden Vessel, Masionair and Spike Vincent, Odette, I Know Leopard and Haiku Hands.
The music show and the signature Aussie BBQ will be hosted again by Sounds Australia, which is celebrating its 10-year anniversary.
Ron Anderson commented, “Being invited to curate an experience with some of the country’s most inspiring cultural leaders is a real privilege and, after the success of last year, featuring the likes of Hugh Jackman and Curtis Stone, we’re excited to build on that momentum and to make it a part of SXSW that people don’t want to miss.”
Australia House opens on March 10 and runs through to March 15 at 77 Rainey Street in Austin, Texas.