Commonwealth Games Australia has launched a digital fan hub for the 2022 Australian Commonwealth Games Team, who will be competing at the Birmingham 2022 Commonwealth Games July – August.
The hub has been created by audience engagement martech SaaS platform, Komo, and will use Komo’s gamification tools such as live polls, trivia, quizzes, live predictor games, instant win games and user generated content tools, over 50 plug and play games, competitions and integrations and rewards to engage followers. The 2022 Australian Commonwealth Games Team digital fan hub will provide an experience of the games unlike any before. It will also provide the Games with an opportunity to expand and retain its community beyond just the games themselves, with a countdown to the Games campaign that is incorporating a number of different rich media tools, interactive content, games, and prizes.
The partnership adds to Komo’s growing presence as the partner of choice for professional national sporting organisations, leagues, sponsors, and event spaces.
Komo chief executive officer, Joel Steel, commented, “Working closely in partnership with the Commonwealth Games Australia, Komo is adding a new digital dimension to supporting the 2022 Australian Commonwealth Games that will provide a fresh and enticing experience for fans as the team competes in Birmingham. It is all about creating engagement between the team and the Australian community and the Komo platform makes that easy, by enhancing the fan experience.
“As the digital engagement partner of choice for sports organisations and sponsor brands including the Australian Olympic Committee, Williams F1, A-Leagues, QBE, Budget, Maccas, Fox Sports and more, we understand the growing importance of brands being able to leverage their sponsorship assets and maximise the engagement moments when the fans are paying attention. The Komo platform harnesses gamification to cut through the noise and helps to build loyalty between the fans and the brands.”
The hub has been activated in the countdown to the Games opening, with ongoing opportunities for fans to engage in the lead up to the games and beyond.
Commonwealth Games Australia marketing and communications manager, Ren Thompson, stated, “We have placed a significant focus on driving digital experiences over the last two years, particularly when it comes to fan engagement and retention, so it was important for us to partner with a company that is best in class. That is certainly what we have found in the team at Komo.
“We are wanting to add value for our fans and create an engaged audience that expands beyond just the one week of the games. Using Komo as a fan engagement platform allows us to broaden this fanbase and maintain a connected community for years beyond the games.”
View the Commonwealth Games Australia digital fan hub here.