It’s not easy being a female senior advertising copywriter. You get to work on all the girlie ads. Amanda Burch at boutique agency, New Honor Society, has used a girlie ad to make her name.
The ad she wrote is for the first female condom to be approved by the FDA in the US. Burch also starred in the ad – and when you watch the ad you’ll know 1. Why no one else would have volunteered for the job and 2. Why this girl deserves all the kudos she is getting.
In fact, the three-minute film began life as a spec piece included in New Honor Society’s pitch to win the condom creator, Veru Healthcare’s, business. It was going to be presented by an influencer or a comedian, but when Burch presented it, the client loved both the idea and her presentation. Veru bought both.
Kudos too to brave client, Brian J. Groch (Veru’s chief commercial officer) who described the idea as a “fearless, no-holds-barred approach to both the strategy and the creative execution,” in the launch statement.
The campaign is running on YouTube, Facebook, Twitter and the product’s landing page.
Agency: New Honor Society
Copywriter & Actor: Amanda Burch
Chief Creative Officer: Heidi Singleton
President: Holly Aguirre
Creative Director: Matt Glarner
Executive Producer: Derek Burr
Art Directors: Rebecca Wulf & Brenna Vaughan
Account Director: Tracee Champa
Account Supervisor: Rimante Ivoskaite
Production Company: Bad Dog Pictures
Post-production Company: Coolfire Studios
Client: Veru Healthcare
Chief Commercial Officer: Brian J Groch
Marketing Manager: Catherine Boland,