You kind of know what’s coming in this commercial for a little electric Fiat but the new version of a classic story is told with perfect dexterity by Martin Werner. And it stars Leo di Caprio. Kudos to whoever did the casting. The idea is that di Caprio would rather be driven in the Fiat than the limo the movie production company has given him. Once he is convinced to try it, so would his driver.   

Credits:

Agency: Leo Burnett
Executive Creative Director: Francesco Martini
Creative Director: Giuseppe Campisi
Senior Art Director: Gaetano Cerrato & Elisabetta Ursino
Senior Copywriter: Mara Mincolelli & Federica Altafini
Team Account: Paolo Griotto, Silvia Di Bucchianico & Valentina Bolognino
International Coordination Team: Ilaria Appiano, Diletta Marchi, Francesca Pagliasso & Elena Storella
Chief Strategy Officer: Ilaria Fruscio
Strategic Planning Director: Alessandro Mese
Head of TV: Alessio Zazzera
Producer: Marco Riccio
Editor: Andrea Vertone

Production Company: Movie Magic
Director: Martin Werner
DOP: Glynn Speeckaert
Executive Producer: Chicco Mazzini  
Producer: Viola Luzardi
Producer LDC: William Green 
Editor: Peter Brandt 
Post Production: BAND

Media Agency: Starcom
CEO: Boaz Rosenberg