M&C Saatchi Group’s customer experience arm, Lida, has launched a new data consultancy, Magic Beans.
In a nutshell, Magic Beans combines data science with marketing know-how to bust business myths and uncover actionable insights.
The stand-alone consultancy within the Group is led by head of data, Lucy Acheson, and will work with clients of all shapes and sizes – from those just beginning to dabble in data, to those with a fully-fledged dataset in need of new insights.
Acheson commented, “Our industry is absolutely drowning in data, but marketers are struggling to get their hands-on insights. Magic Beans’ superpower is that we are marketers and analysts combined. We mix data and creativity.
“We see the magic in raw data. We’re agile, accessible, multi-disciplined and dedicated to cracking any business problem. Most importantly, we humanise data in a way that makes sense for your business.”
Magic Beans has already accumulated clients, CommBank, Dan Murphy’s and APM.
l-r: Lida managing director, Victoria Curro & Magic Beans head of data, Lucy Acheson