There have been coffee bags for a while but don’t tell Taylors of Harrogate. It will ruin a perfectly wonderful commercial by Lucky Generals. The spot wonders why putting coffee into bags like teabags hasn’t been thought of until now by imagining ridiculous scenarios throughout history in which the idea was thwarted as it was proposed.
The film was directed by Smuggler’s Randy Krallman and the campaign is running digital, with PR, shopper marketing and out of home activities, as well as sampling events at music festivals and train stations across the UK in August.
Creative Agency: Lucky Generals
Production Company: Smuggler
Director: Randy Krallman
Producer: Gustav Geldenhuys
Editing: Tim Thornton-Allan @ Marshall Street Editor
Post Production: Electric Theatre Collective
Producer: Jon Purton
Colourist: Janson Wallis
2D lead: Paul Wilmot
2D artists: Flavio Kawamoto & Tomer Epsthein
Sound: Parv Thind @ Wave Studios
Media agency: Goodstuff