The M Agency has been appointed to handle the 2019 Queensland Music Festival, replacing incumbent agency, Ogilvy, following a competitive pitch.
In its two-plus decades, The Queensland Music Festival has grown from a biennial state-wide event to a creator of annual festivals and events, and will be producing over 800 live music experiences for the 2019 Festival from July 5 to 28 across the cities, regions and remote corners of Queensland. By its geography, length, participation and attendance, the Queensland Music Festival is the largest live music festival in the world.
The M Agency was appointed to deliver creative services that include ideation, creative conception, campaign development, logo design, brand guidelines, editorial design and various collateral materials for rollout.
Linda Gordon, director of marketing & communications, Queensland Music Festival, commented, “The M Agency team has been an absolute pleasure to work with. I was looking for a creative agency that completely understood our business and could deliver fresh and compelling creative. I sought out The M Agency, which has proven to be one of the best decisions I have made. The team’s ability to connect, take the time to get to know our brand, understand the challenges and our strengths, culminated at the unveiling of our Festival brand.”
The M Agency’s founder and chief executive officer, Emma Triggs, added, “Welcoming new clients to our creative roster is a sheer delight and hearing such positive feedback from them is the icing on the cake. I am very proud of the work we have developed. Our creative team has done a fantastic job and it’s this type of work that is attracting more clients to the agency.”