“It’s a known industry truth that for every big, beautiful, award-winning idea, there are countless casualties along the way. As such, the Creative Showcase is inviting the industry to come together and honour the ideas that died, by celebrating the ones that made it.”
And with this message, MADC has launched its 2019 Creative Showcase with the theme, Long Live Creativity.
MADC Stars Creative Showcase has a non-conventional award system that only awards the cream of the crop – no gold, silver or bronze – just the best of the best. There are no restrictions on winners per category either. Instead, judges will provide commentary on why each piece of work was recognised as a winner.
Submissions are $75. The pricing format is designed to be accessible, allowing agencies of any size to get involved. The judging panel (of highly awarded Australian creative expats) will be announced next week.
Key sponsors are Guilty, Alt.vfx, Electric Dreams and Coco Productions have committed as key sponsors of the event. Agency supporters are AJF, BWM Dentsu, By All Means, CHE Proximity, Cummins&Partners, DDB, Deloitte, Fenton Stephens, Havas Melbourne, Leo Burnett, M&C Saatchi, Marmalade, McCann, Monkeys, Ogilvy, Royals, Saatchi & Saatchi, SDWM, Taboo, TBWA, Thinkerbell, VMLY&R, WhiteGrey and Wunderman Thompson.
Adrian Bosich, MADC president, commented, “Last year’s show was tremendously well received by a sellout crowd. The new format has been praised for its brevity, quality, and judging format consisting of notable overseas expats, as we continue to redefine the vital elements of a local award show. This year we take it further, while keeping it streamlined and simple – collectively celebrating the best work Melbourne has ideated and executed. In addition to this recognition, it’s the community building that is just as important – a great excuse to come together, celebrate, converse and connect with one another.”
Entries are open from now until Sept 25. Late entries will be accepted until Oct 18 (late fees apply). There are no extensions are possible beyond this date because judging will be taking place.
The MADC Stars Creative Showcase and party is on November 14.
[2019 theme image: Ed Croll]