Mark Tutssel, worldwide executive chairman and chief creative officer of Leo Burnett Worldwide has decided to retire. His retirement, whether or not he maintains a foot in the industry as did Lee Clow, will remove a lot of wisdom and experience from the day to day problem solving of an industry that is heavily weighted with young and raw minds. Tutssel will leave in June and in the meantime will work with Nick Law, Chief Creative Officer of Publicis Groupe, and the Leo Burnett Global Creative Council, to make the transition smooth.
“The industry is experiencing unprecedented change, and it seems like the right moment to turn the page to the next chapter of my life,” Tutssel stated. “I will leave Leo Burnett with the greatest pride and love for its people and their commitment to the power of creativity.”
Tutssel was the first ad person to hold the executive chairman position at Leo Burnett since Leo Burnett himself. At this stage, no decision has been made about succession.
Tutssel joined Leo Burnett in 1985 at the beginning of a three decade-plus career that has resulted in more than 600 Cannes Lions, including nine Cannes Grand Prix, three Titanium Lions, four Glass Lions, the first ever D&AD White Pencil, two D&AD Black Pencils, six Clio Grand Prix, four Grand LIA Awards, four One Show Best of Show Pencils, two ADC Black Cubes and two Emmy Awards. He was appointed global chief creative officer in 2006 and has since been the spearhead of campaigns for Samsung, McDonald’s P&G and Coca-Cola. He is also one of the only creative directors in the world to serve as a Cannes Lions Jury President five times.
Law stated, “Mark is a legend and a close personal friend. The body of work that he has presided over is second to none. His impact on the industry and his leadership of one of the world’s great creative agencies cannot be overstated. It will be a privilege to spend the coming months with him making sure that we extend and build on his vision for Leo. I’m confident that the talent and tenacity of Leo Burnett’s creative leadership will continue to help grow our client’s business.”