Australians are being asked to download the government’s Covid tracking app. One of its main inducements is that we can all get back to work quickly. Hilariously unmotivating, isn’t it?
M&C Saatchi and betting agency, TAB, have a much better inducement – so we can get back to eating meat pies at the footy. Brilliant. THEIR inducement is hilariously motivating and their campaign film features a meat pie in an empty stadium being torn to bits by seagulls, to Mozart. Superb.
This might be the Aussiest ad of the year. And I write that with both enormous affection and the understanding that feeling a nation’s mood of the moment, feeding into a nation’s character humorously and doing it elegantly, like this spot does, are all advertising triumphs [:ed].
If you’re an Aussie, love this ad. If you’re not, love its simple beauty.
Credits
Chief Creative Officer: Cam Blackley
Creative Director: Doug Hamilton
Head of Art: Chris Cheeseman
Craft Designer: Matthew Harrington
Creative Technologist: Simon Kent
Acting Head of Strategy: Nick Jacobs
Group Head: Jasmina Porter
Senior Account Director: Will Woods
Senior Account Manager: Joshua Johns
Account Manager: Kurt Griffin
Project Director: Dean Trendler
Senior TV Producer: Ros Payne
Senior Broadcast Producer: Lill Schroeder
Lead Print Producer: Greg Hyslop
Production Company: Revolver/Will O’Rourke
Director: Matt Devine
Managing Director & Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Producer: Alex Kember
DOP: Stefan Duscio
Editing Company: ARC Edit
Editor: Dan Lee
Post Production: Resolution Design
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