The University of Sydney has appointed M&C Saatchi and digital agency, Yango, to take its Leadership for good brand positioning forward, in Australia and internationally, following a competitive tender process. The Monkeys was the incumbent agency, managing the account since 2014.
M&C Saatchi will lead the strategy, creative and channel planning efforts. Yango will manage digital and media. M&C Saatchi’s The Source will conduct research in key international markets. The agencies will collaborate with the University’s in-house team to elevate the University’s messaging around education and research, and further Sydney’s international reputation.
University of Sydney director of marketing and communications, Johanna Lowe, said, “The University of Sydney is an iconic institution and we’re regularly ranked among the top 50 universities in the world. With M&C Saatchi and Yango we’ve got a great team in place to help us expand the University’s brand internationally to reach new audiences.”
M&C Saatchi chief executive officer, Jaimes Leggett, stated, “We are absolutely thrilled to partner with The University of Sydney. It is an honour for M&C Saatchi to be appointed by such a prestigious institution and help to realise the university’s vision further elevating its position on the global stage.”
Explore the University of Sydney’s Leadership for Good.
Ben Holmes, managing director of Yango added, “We’re excited to be selected as the University of Sydney’s digital and media partner. We look forward to supporting their digital transformation journey and achieving great results domestically and internationally.”
The University of Sydney’s community includes more than 70,000 students, 8000 staff and 350,000 alumni in more than 170 countries.