New national chief executive officer for McCann Australia, Nicole Taylor, has been the spearhead for growth in McCann Sydney. There are new hires in creative and production and SMART Sydney has been integrated into the agency.
Iggy Rodriguez and Justin Carew have joined as creative directors from Leo Burnett, where they were creative group heads. The creative partners joined Leo Burnett in November 2011, after stints as a creative team at Saatchi & Saatchi (3 ½ years from 2008) and DDB (2 ½ years from 2006). They have led the creative for former global clients, Samsung, Diageo, Coca-Cola and McDonald’s.
[cover image l-r: Iggy Rodriguez and Justin Carew]
Jerker Fagerstrom, executive creative director, McCann Sydney, commented, “It’s not often you’re fortunate enough to find a team as talented as Iggy and Justin who can inspire everyone else around them. And to top it off they are both genuinely nice guys.”
Rodriguez stated, “It’s a great time to join McCann Worldgroup. From a global perspective the leadership is really making an impact and locally Jerker and the Sydney team have already been doing some great work so I’m excited to roll the sleeves up and help take them even further.”
Carew added, “It’s such an exciting time at McCann, we felt the energy the second we walked in. We just can’t wait to build on that momentum.”
SMART creative director, Justin Woo; associate creative director, Alison Curry; senior art director, Laura Thurbon; designer, Julia Suter; producer, Brooke Smith and production manager, Nikki Jones will begin working on McCann Sydney clients as well as existing SMART clients including Mirvac, Sheridan and Van Heusen.
Pat Baron, chief creative officer at McCann Australia, noted, “It is a really exciting time for McCann Sydney, we are seeing some of our best work on our biggest clients come out of the agency so the growth of the team is a great start to the year. Attracting talent such as Iggy and Justin is testament to McCann Sydney’s growing reputation and the work that is coming out of the agency.”