If you or your friends have small children, the stay home imperative doesn’t mean that you get to binge-watch Netflix to your heart’s content. You also have to keep your jumping beans occupied so that they – and your house – stay safe.
McCann Tel Aviv and Ikea Israel have come up with a wonderful solution. The Ikea catalogue. A Covid-19 version of its famous book serves double duty – the first being its traditional highlighting of Ikea products, the second being a playbook for kids.
Here are a few of its pages:
This brilliant idea comes hot on the heels of Ikea Israel’s recent social media post in which it used the brand’s spare assembly instructions to promote the importance of social distancing.