There are so few brilliantly witty print ads any more. This one, by McCann Tel Aviv for Domino’s would have stood out even in a crowd of clever print ads when those things existed.
It’s simple. Based on a single idea. Built on a commonly known “truth”. Makes its point in a striking way. Makes you smile.
Advertising Agency: McCann Tel Aviv, Israel
Chief Creative Director: Nadav Pressman
Creative Director: Idan Kravitz
Art Directors: Roni Kvoras & Shiran Romano
Copywriter: Oron Hershtig
Illustrator: Rotem Inbar