Aldi has reawakened its much awarded Like Brands campaign in the UK. And it has begun that with the theme of the moment, Game of Thrones.
Hilariously, the ad that uses the most epic series to appear on TV ever (probably) is for Aldi toilet paper. It will run in bursts on TV and online in 30-second and 20-seocnd versions until May 25.
The Like Brands campaign began in 2011 with a commercial for Aldi tea.
It was picked up by Aldi’s agency in Australia, BMF, until the Australian campaign evolved into Good, Different.
Creative Agency: McCann UK
Executive Creative Director: Dave Price
Creative Director: Neil Lancaster
Account Manager: Josie Campbell
Account Director: Jane Colbeck
Senior TV Producer: Sarah Bradbury
Managing Director: Simon Buchanan
Director: Dom & Nic
Producer: John Madsen
Edit Company: David Webb @ Final Cut
Post Production: Fergal Hendrick @ The Mill
Music Company: Mike Austen @ Dan Corbin @ Sixtyfour Music
Sound Company: Parv Thind @ Wave