The only overseas travel people can do this year is in their dreams. Ikea Dubai and agency, Memac Ogilvy are helping people to live those dreams at home.
Ikea has launched Vacations in A Box. “With our take-away vacations, you’ll now be able to recreate experiences from the world’s top destinations right at home, Paris, Cappadocia, Tokyo, the Maldives and more, right at the comfort of your home,” Ikea explained.
“Get your hands on a Vacation in a box that has home furnishing products and other surprises to help set the scene and mood. All you need to add is a little imagination.”
The boxes are available in-store in Dubai and online and come with a collection of songs and recipe suggestions to add to the vacation experience.
Here’s the collection for recreating Turkey at home.
And the box goes like this:
Those who share a picture of their Vacation in a Box set up at home with #IKEAVacations and tag @IKEAuae get
a chance to win an IKEA gift card.