The 10-week Social Media Boot Camp is an intensive, condensed program where strategists partner with creatives to work on social media briefs, including a real client brief, to create a portfolio of several outstanding campaigns. It is suitable for planners, creatives, account managers and brand managers.
It will be led by Brie Stewart, head of social at Ogilvy Australia and runs from 3 October to 7 December 2016. Classes are taught after hours, from 6.30pm to 9.15 pm Mondays to Fridays.
“We welcome Miami Ad School’s Social Media Boot Camp as it provides its graduates not only with the latest knowledge on Social Issues but also with the creative and executional skills to create content as well as strategy,” Stewart commented.
“Social media has progressed from erratic, bite-sized pieces of content disconnected from other marketing initiatives, to being an integral part of 360 degree communications for brands and businesses. This course will look at social media from this lens; incorporating the importance of strategy, data, listening and insights, in combination with ideation and creative elements and paid media tactics. We live in a new marketing and communications world, and social media plays a very large role within this.”
l-r: Brie Stewart, Ken Marlewski, James Theophane, Tim Bauer
Stewart will be joined by a team of experts who will coach students in content creation and strategy.
- James Theophane, a Grand Prix winning creative director, will teach a class in Interactive Concepting.
Theophane’s work – content, paid advertising, installations and apps – has been ranked in the top 7 most awarded campaigns in the world (Big Won Report), singled out for a President’s in-show Top Pick at the D&AD’s, and featured in WARC100’s “The 100 smartest marketing campaigns in the world”. He also has 5 Gold Effies.
- Ken Marlewski, user experience director at M&C Saatchi will teach User Experience.
Marlewski has designed award-winning digital experiences for over 17 years with a passion for understanding the shifting needs and desires of today’s digital users. Before M&C Saatchi, Marlewski crafted online experiences for Fox Sports Australia and was a design director in the USA, where he crafted award–winning apps for Fortune 500 clients in entertainment, tech, finance and healthcare industries.
- Tim Bauer, a highly awarded photographer, will teach a class Experiments in Digital Photography for Instagram.
Bauer has worked with blue chip clients such as BHP, Qantas, Virgin, as well as celebrities from Andy Warhol to Jerry Hall. His work has been published in Harpers Bazaar, Wired, The New Yorker, The NY Times, Who Weekly, Elle, ACP and Fairfax publications.
In addition, social media experts from ten different agencies will coach students in all aspects of social media from content strategies, paid media and texting campaigns to understanding data and analytics.
Costs are $5,500. Applications are open until 15 August.