McCann New York is dominating the 2017 Midas Awards shortlist so far with 31 finalists. Cullinan South Africa has 23. OneTeam, 19; McCann London, 12; Saatchi & Saatchi Sydney, R/GA Sao Paulo, MRM // McCann New York, 10 each; Havas Düsseldorf, 8; and MullenLowe Boston, Fp7/MENA, and McCann Canada, 7 each.
The US is leading the shortlist with 103 finalists. South Africa as 40 finalists, the UK has 24. Australia is 4th with 16. Brazil has 13, Canada, 12, Germany, 10, and Lebanon with 7. Singapore and Turkey has 5 each; Myanmar and the Netherlands, 3; India and Japan, 1 each.
Australia has 16 finalists, with Saatchi & Saatchi Sydney’s 10 bolstering its chances of a major win or three.
Saatchi & Saatchi’s finalists are:
- Little Dragon for St.George Bank (6)
- Westpac Rescue Rashie (3)
- Piping Shrike Let’s Do This for BankSA (1)
VCCP Sydney has 3 finalists:
- How Banking Can Be for ING (3)
McCann Sydney has 2:
Thedylanagency has 1:
- Bonus Points for HSBC
Mastercard has 57 entries in the shortlist status from global agencies in 8 countries. McCann New York has 22 Mastercard entries shortlisted. McCann Worldgroup London has 14; McCann Canada, 7 entries; McCann Worldgroup EMEA UK, 4; McCann Brazil, 3; McCann Worldgroup Australia and McCann Worldgroup Singapore, 2 each; Publicis Turkey, 2; and McCann Worldgroup Japan, 1.
McCann New York’s Fearless Girl for State Street Global Advisors’ SHE fund has 9 shortlisted entries. In just 12 weeks the campaign achieved 4.6 billion Twitter impressions, 745 billion Instagram impressions, a 379% increase in State Street share of voice, and a 384% increase in SHE funds traded daily.
Cullinan South Africa’s Give Art Life has 22 entries shortlisted for client Absa/Barclays. The campaign was launched to inspire young artists in Africa and to create awareness for the Annual L’Atelier Art Competition. Cullinan created art pieces employed art and human canvasses to give art life.
To view the 2017 Midas Awards Shortlist, click here. (Note: Saatchi & Saatchi has 2 finalists missing from the linear list – scroll down)